Now that my son is three, wearing John Johns to every occasion has slowly been replaced by “big boy” clothing: khakis and polos. He just looks so grown up (but so handsome too, right?)
Our new favorite shirt is the “turtle” shirt by Loggerhead Apparel. Our adorable son (pictured above) wore it to an Easter Egg Hunt and it proved to be the perfect mix of style and flexibility for this extreme sporting event. He looked great for the photos – but was not constrained by a fancy outfit, allowing him to seek out an overabundance of Easter Eggs and candy.
About Loggerhead Apparel
This is such an incredible company from the Palmetto State – everything is manufactured in the state! The Bellwether 360 Polos are made with 100% American grown Pima Cotton and 10% of the sales are donated to sea turtle conservation efforts and are available for men, women and children. The yarn arrives and is prepped in Jefferson, dyed in Gaffney, finished in Lamar and embroidered in Mauldin, S.C. How cool is that? And unfortunately, how rare?
Interview with Sara, owner of Loggerhead Apparel
What inspired you to start this company?
My husband, Zac and I knew that we would be good business partners when we met at Erwin Penland Advertising in 2005. We both had a keen interest in the apparel business and felt our background in marketing would bring a lot to the table. We began researching apparel brands entirely made in the U.S.A. and couldn’t find a product similar to what we had in mind. Our passions to support the state, its economy and wildlife really drove our desire to create Loggerhead Apparel. It is our hope that our company will be more than a clothing line, but a conversation piece that will inspire change.
The company is clearly SC community oriented and I love that you are giving back philanthropically and impacting he economy by keeping manufacturing jobs here in our state. What prompted those decisions?
Zac and I are both South Carolina natives, so we definitely take pride in our state. I grew up just North of Charleston, so I have always had a love for the coast and its wildlife, including the loggerhead sea turtle. Zac was raised in Spartanburg, once the world’s largest concentration of textiles, and comes from a line of millworkers.
U.S. manufacturing has declined significantly over the past generation – and this is also true of our state’s reptile, the loggerhead sea turtle; sea turtle populations have been in decline for years. The parallel made for the perfect brand mission, and we are working to bring those populations back.
My uniform since the age of 7 has been a polo shirt paired with khakis. Did you read/follow The Official Preppy Handbook, too?
Being raised in the South, Zac and I definitely used our closets as inspiration for Loggerhead Apparel – they are full of pastels, polos and ribbon belts! We did a lot of market research and went through an extensive product development process in an effort to stay true to our Southern style. We also wanted to make sure our polos fit comfortably and were sized traditionally in order to serve the broad range of customers that our local mission resonates with– from children and teens to parents and grandparents.
My husband has a beat-up turtle named Myrtle the Turtle that is so worn thin I no longer consider it to be a stuffed animal because the fur is now prickly instead of soft. Any chance you’ll produce a loggerhead stuffed animal to replace it?
It’s funny you should mention that, we actually have a huge collection of stuffed sea turtles that have been given to us since the start of our company. Also, our one-year-old son, Sully will not go to sleep without his sea turtle nightlight. We are constantly working with our customers and retailers to find out what products they are interested in. We never thought in just two years of business we would be where we’re at – offering such a wide variety of men’s, women’s and children’s sizes and styles online and in more than 60 retailers in 11 states. As we grow, we’re definitely interested in expanding our offering.
Yes or no: Pop your collar?
As long as your collar was ‘Made in the U.S.A’ – wear it however you like!
We are new fans of Loggerhead Apparel and the whole family will support this local company – we’ll be stylish, preppy & supporting our local economy! Loggerhead Apparel is available online or at the Pink Cabana in Myrtle Beach.
Disclaimer: Loggerhead Apparelwas kind enough to send me a shirt to review. All opinions are my own!