My husband called me the other day and mentioned something I just posted on facebook and joked, “aren’t you working???” And I had two thoughts:
1. He saw and READ my blog post. YAY!
2. Hmph. If any of my co-workers follow my blog, they probably think I’m on facebook promoting my blog all day.
The truth is: I’m not. I schedule all of my social media posts in advance through Coschedule.
CoSchedule offers a free trial, so I signed up to answer the burning question on every blogger’s mind: Could this really impact traffic on my blog?
YES. I’ve used it for more than a year. It does. And here’s why:
It’s just so easy to schedule posts.
Coschedule just makes it easier. Could you do the exact same thing with Hootsuite? Sure, but I don’t. And CoSchedule gives you the tools to show you what is popular, and what should be re-shared, and the articles to help improve your social media skills. Plus, you can see it within your WordPress blog editor, so while you’re writing the post you can fill out the social media posts.
Write & post on your own schedule.
Most importantly: the post doesn’t have to be live for the social media sequence to be put in place. Coschedule allows you to choose when the blog post will be published, and then find the best times for the social media shares to be posted on your network after the post is live. The plugin is included in the WordPress post editor, so after you’ve finished and scheduled your blog post, you can scroll down and fill out the social media posts, and schedule them.So, if you’re organized (I am not), you could write the post and all your social media shares in one setting and schedule it in advance. Wouldn’t that be profitable?
And it works. Unbelievably well.
But the other thing is: when I’m actively posting on this blog and scheduling the social media shares, the impressions skyrocket. Coschedule’s scheduling tool works better than any other tool I’ve used – the impressions on my social media accounts via Coschedule are significantly more. Like, the difference between 29 impressions and 400 impressions.
Coschedule Mobile Apps are Incredible.
The new mobile apps allow you to view, share, and post on your phone or iPad. See an article you’d like to add to your Facebook or Pinterest? Add it into your posting schedule for the day with a tap on the share feature on your browser. Everything is all in one place for you to see, and you’re not managing two different calendars. It’s easy to switch the dates and times if you see a particular day has too many posts scheduled, and you can fill in days that are empty.
Sharing Content More than Once
Scheduling content more than once is a key feature of Coschedule. Share the day you post, the day after, the next week, again the next month, and on a specific day if you choose – all in one place. This allows you to fill in your social media calendar well in advance with content, and continue to share your content to drive traffic at different times.
Tracking what is popular by social shares is essential to planning and creating content – Coschedule’s easy to view screen lists out the most popular posts and the social media shares by account (Facebook, Pinterest, etc.) Google analytics will tell you what is driving traffic to your site, but this will show you what is being shared.
Surprising things you can only learn when you track analytics
Let’s get analytical, shall we? Effective marketing reaches the right customer, at the right time, which prompts them to make a transaction. A smart marketer (or blogger) will take a smaller, engaged audience over a less qualified larger audience. If you post something that resonates with your engaged audience, and they share it, you have a far wider reach than you do if you post something to reach a non-engaged audience of higher numbers. Quality over quantity wins every time.
Coschedule delivers the impressions. It’s up to you to deliver the content to engage the audience.